You’ve found your EV Design & Manufacturing Specialist.
Solving product challenges before they derail your launch.
From prototype to production.
Without the pitfalls.
Most EV startups waste millions on products that don’t scale — or worse, can’t be serviced. Why? Because no one’s thinking about the factory, the technician, and the customer at the same time.
I’ve lived the pain of taking products from prototype to mass production. I’ve designed the car seats you sit in. And crafted full vehicle experiences you actually want to drive.
With experience at Tesla, Rivian, Zoox, and Mytra, I help you avoid rework, missed deadlines, and six-figure mistakes. Together, we'll deliver designs that work at scale.
Testing in theory only — not in the real world — leads to products that break down too soon.
Scaling mistakes cause missed deadlines and unhappy customers.
Poor design makes products painful to assemble.
Costly rework eats into budgets and headcount.
Supplier disconnects stall the entire process.
The result? Lost time. Mispent money. Products that frustrate you and consumers.
Why great products fail.
And how to stop it.
I help you:
Bridge the gap between suppliers, engineers, and customers.
Test designs with real users to make sure they work in the real world.
Enhance design for manufacturing and assembly.
Front-run problems before they hit production.
Optimize for cost, tooling, and scalability.
Scaling an EV? Launching a new product from scratch? I’ll design it right the first time.
Why work with me?
User-first design: As an engineer and a dad, I believe great products aren’t just efficient — they’re intuitive, durable, and make people feel something.
Supplier network: I connect companies with trusted manufacturers, closing the gap between design and production.
Battle-tested builder: I’ve worked inside Tesla, Rivian, Zoox, and Mytra — solving the exact challenges EV startups face today.
Proven scale experience: From early prototypes, launch and 50,000 to 500,000 vehicles a year, I know how to avoid the pitfalls of growth.
End-to-end insight: I connect design, manufacturing, and user feedback into one continuous loop.
Design that scales. Manufacturing that works.
Solomon Hafer, Founder
From Tesla to Rivian to the gear in my garage, design’s always been personal.
As an engineer at Tesla, Rivian, Zoox, and Mytra, where I mastered designing and scaling ambitious EV products at speed. I launched a Turo fleet with close to 200 rentals, gathering real-world data on how drivers use these vehicles.
That hands-on insight led me to design intuitive aftermarket gear through Overland Nomadic. Tested on real trails, not just on paper.
Now, I combine engineering expertise, supply chain connections, and user feedback to bring products to life. Faster. More cost-effectively. With fewer errors.
I’ve seen what it takes to make products launch successfully. I don’t just design in CAD. I prototype with human drivers. Test in real conditions. And think through the entire lifecycle: from factory to technician to end-user.
I draw inspiration from old cars, great architecture, and music that moves you—Led Zeppelin, Thelonious Monk, Pink Floyd. Lately, I’ve been diving into AI, curious about how it’ll shape design, work, and the way we solve problems.
Because to me, great design isn’t just about how it works. It’s about how it makes you feel, from the first moment to the last.
Here’s how I can help:
Upgrade your Rivian!
Simple, intuitive gear designed for Rivians, tested on real trails.
Product challenge?
Let’s solve it! I consult with automotive, supply, and tech companies on design, manufacturing, and service, bringing engineering insight from Tesla, Zoox, and Rivian.
Curious about Rivian?
Make your first EV experience an adventure with a Rivian rental!
